Hass, Daniel, Colleen P. Kirk, and Julian Givi (2026), “Modality Matters: Voice-Based Interfaces Enhance Social Presence and Warmth in Generative AI Interactions,” paper presented at the annual meeting of the Society for Marketing Advances, Orlando, FL.

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Elizabeth Brauer, Julian Givi, Daniel M. Grossman, JoNell Strough, and David Brauer (2026), “Appearing Unappreciative (or Not): Recipients Misjudge Givers’ Perceptions of Gift Registries,” poster presented at the annual meeting of the Association for Consumer Research, Chicago, IL.

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Kirk, Colleen P., Constantine Sedikides, Julian Givi, and Berke Cinar (2025), “My Feedback Is Better than Yours: Are Narcissistic Consumers More Likely to Respond to Survey Invitations?” paper presented at the annual meeting of the Association for Consumer Research, Washington, D.C.

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Hass, Danielle, Colleen P. Kirk, and Julian Givi (2025), “AI Ghost Writing Remorse: Guilt in Using AI for Consumer-to-Consumer Heartfelt Messages,” paper presented at the annual winter academic conference of the American Marketing Association, Phoenix, AZ.

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Kirk, Colleen P., Constantine Sedikides, and Julian Givi* (2024), “Just because I’m Great (and You’re Not): When and Why Narcissistic Consumers Give Gifts to Others, paper presented as part of a special session at the at the annual meeting of the Association for Consumer Research, Paris, France. (*Chair of the special session.)

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Reshadi, Farnoush, Yuna Choe, and Julian Givi* (2024), “When Generosity Softens the Sting: Pain of Payment is Lower When Purchasing Products as Gifts,” paper presented as part of a special session at the at the annual meeting of the Association for Consumer Research, Paris, France. (*Chair of the special session.)

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Kirk, Colleen P. and Julian Givi (2024), “The AI-Authorship Effect: How Consumers Respond when AIs Write Emotional Marketing Communications,” paper presented at the annual meeting of the Association for Consumer Research, Paris, France.

 

Givi, Julian, Daniel M. Grossman, and Cony M. Ho (2024), “Increasing Charitable Giving Through the Pursuit of Meaning,” paper presented at the annual meeting of the Association for Consumer Research, Paris, France.

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Grossman, Daniel M. and Julian Givi (2024), “Sentimental Value: When Less is More,” paper presented at the annual meeting of the Association for Consumer Research, Paris, France.

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Hass, Daniel, Colleen P. Kirk, and Julian Givi (2024), “AI Ghostwriting Remorse: Guilt in Using AI for Consumer-to-Consumer Heartfelt Messages,” poster presented at the annual meeting of the Association for Consumer Research, Paris, France.

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Reshadi, Farnoush, Yuna Choe, and Julian Givi (2024), “When Generosity Softens the Sting: Pain of Payment is Lower When Purchasing Products as Gifts,” paper presented at the annual summer academic conference of the American Marketing Association, Boston, MA.

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Reshadi, Farnoush, Yuna Choe, and Julian Givi (2024), “When Generosity Softens the Sting: Pain of Payment is Lower When Purchasing Products as Gifts,” paper presented at the American Marketing Association’s Consumer Behavior SIG Conference, Vienna, Austria.
 

Michael, Caitlin, Julian Givi, and Stephen He (2023), “It’s (Not) My Money! Leveraging Psychological Ownership to Increase Charitable Giving, paper presented as part of a special session at the annual meeting of the Association for Consumer Research, Seattle, WA.

 

Givi, Julian, Daniel M. Grossman, and Frank R. Kardes (2023), “The Final Score Is All That Matters:  How and Why Consumers Use Raw Scores in the Face of Superseding Percentiles,” paper presented as part of a special session at the annual meeting of the Association for Consumer Research, Seattle, WA.

 

Tavallaei, Stella and Julian Givi (2023), “The Gift Return Taboo: Givers’ and Recipients’ Differing Views on Gift Returns,” paper presented at the winter meeting of the Association Marketing Association, Nashville, TN.​

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Reshadi, Farnoush and Julian Givi (2022), “Spending the Most on Those Who Need It the Least: Gift-Givers Buy More Expensive Gifts for Affluent Recipients,” paper presented at the annual meeting of the Association for Consumer Research, Denver, CO.

 

Givi, Julian and Gopal Das (2022), “Givers Eschew Gifts That Are Inferior to Their Own: How Social Norms, Regulatory Focus, and Concerns about Offending Lead Givers Astray,” paper presented at the annual meeting of the Association for Consumer Research, Denver, CO.

 

Mu, Yumei and Julian Givi (2022), “Your Gift but My Attitude: Gift Givers’ Aversion to Giving Attitude-Inconsistent Gifts,” paper presented as part of a special session at the annual summer academic conference of the American Marketing Association, Chicago, IL.

 

Givi, Julian and Christopher Y. Olivola (2022), “How Do I like My Chances (to Unfold)? Why Perceived Scarcity and Anticipated Hope Lead Consumers to Prefer Increasing Probabilities of Obtaining a Resource,” paper presented at the Society for Consumer Psychology boutique conference on “Paucity in the Midst of Opulence: How Scarcity, Luxury, and Inequality Impact Consumer Behavior,” Honolulu, HI. 

 

Mu, Yumei, Julian Givi, and Stephen He (2022), “I’m Happy to See Your Benefit Go: The Impact of Reductions in Other Consumers’ Loyalty Program Benefits on Consumers’ Loyalty Program Satisfaction,” paper presented at the annual meeting of the Society for Consumer Psychology, Online.

 

Mu, Yumei and Julian Givi (2022), “Who Cares More? A Giver-Recipient Asymmetry in the Importance of Selecting a Good Gift,” paper presented at the annual meeting of the Society for Consumer Psychology, Online.

 

Givi, Julian and Gopal Das (2022), “To Earmark or Not to Earmark: Givers’ and Recipients’ Diverging Preferences for Earmarked Cash Gifts,” paper presented at the annual meeting of the Society for Consumer Psychology, Online.

 

*Givi, Julian and Elanor F. Williams (2021), “Gifts That Please Many but Are Given by Few: How and Why Consumers Do Not Give Enough Shared Gifts,” paper presented as part of a special session at the annual meeting of the Association for Consumer Research, Online. (*Chair of the special session.)

 

Givi, Julian and Gopal Das (2021), “To Earmark or Not to Earmark: Givers’ and Recipients’ Diverging Preferences for Earmarked Cash Gifts,” paper presented at the annual meeting of the Association for Consumer Research, Online. 

 

Givi, Julian (2021), “When a Gift Exchange Isn’t an Exchange: Why Gift-Givers Underestimate How Uncomfortable Recipients Feel Receiving a Gift without Reciprocating,” paper presented at the annual meeting of the Association for Consumer Research, Online.

 

Mu, Yumei, Julian Givi, and Stephen He (2021), “I’m Happy to See Your Benefit Go: The Impact of Reduced Peer Benefits on Consumers’ Loyalty Program Satisfaction,” paper presented as part of a special session at the annual summer academic conference of the American Marketing Association, Online.

 

Reshadi, Farnoush and Julian Givi (2021), “Spending More on Those Who Need It the Least: Givers Buy More Expensive Gifts for Affluent Recipients,” paper presented as part of a workshop at the annual conference of the Academy of Marketing, Online.

 

Mu, Yumei and Julian Givi (2021), “Who Cares More? A Giver-Recipient Asymmetry in the Importance of Selecting a Good Gift,” poster presented at the annual conference of the Academy of Marketing, Online.

 

Mu, Yumei, Julian Givi, and Stephen He (2020), “I’m Happy to See Your Benefit Go: The Impact of Reduced Peer Benefits on Consumers’ Loyalty Program Satisfaction,” poster presented at the annual meeting of the Society for Judgement and Decision Making, Online.

 

Givi, Julian (2020), “(Not) Giving the Same Old Song and Dance: Givers’ Misguided Concerns about Thoughtfulness and Boringness Keep Them from Repeating Gifts,” paper presented at the annual meeting of the Association for Consumer Research, Paris, France.

 

Givi, Julian and Jeff Galak (2019), “Keeping the Joneses from Getting Ahead in the First Place: The Influence of Envy on Gift-Giving Behavior,” paper presented at the annual meeting of the Association for Consumer Research, Atlanta, GA.

 

Givi, Julian and Jeff Galak (2019), “When Gift Giving is Selfish: A Motivation to be Unique,” paper presented at the annual meeting of the Association for Consumer Research, Atlanta, GA.

 

Givi, Julian and Jeff Galak (2019), “The “Future Is Now” Heuristic: People’s Misguided Beliefs That the Future Will Mirror the Present,” poster presented at the Innovation with Impact exhibition, Pittsburgh, PA.

 

Givi, Julian and Jeff Galak (2018), “The “Future Is Now” Heuristic: People’s Misguided Beliefs That the Future Will Mirror the Present,” poster presented at the annual meeting of the Society for Judgment and Decision Making, New Orleans, LA.

 

Galak, Jeff and Julian Givi (2015), “When Gift Giving is Selfish: A Motivation to be Unique,” paper presented at the annual meeting of the Society for Judgment and Decision Making, Chicago, IL. 

 

Givi, Julian, Jeff Galak, and Christopher Y. Olivola (2017), “Two’s Company, Three’s a Crowd: Givers’ Oversensitivity to Other Givers’ Gifts,” poster presented at the annual meeting of the Society for Judgment and Decision Making, Vancouver, BC. 

 

Givi, Julian and Christopher Y. Olivola (2017), “How Do I Like My Chances (To Unfold)? People’s Probability-Ordering Preferences,” paper presented at the annual meeting of the Society for Judgment and Decision Making, Vancouver, BC. 

 

*Givi, Julian, Jeff Galak, and Christopher Y. Olivola (2017), “Two's Company, Three's a Crowd: Givers' Oversensitivity to Other Givers’ Gifts,” paper presented as part of a special session at the annual meeting of the Association for Consumer Research, San Diego, CA. (*Chair of the special session.) 

 

*Givi, Julian and Jeff Galak (2017), “Sentimental Value and Gift Giving: Givers’ Fears of Getting It Wrong Prevents Them from Getting It Right,” paper presented as part of a special session at the annual meeting of the Association for Consumer Research, San Diego, CA. (*Chair of the special session.) 

 

Galak, Jeff, Julian Givi and Elanor F. Williams (2017), “Why Certain Gifts Are Great to Give But Not to Get: A Framework for Understanding Errors in Gift Giving,” poster presented at the Innovation with Impact exhibition, Pittsburgh, PA. 

 

Galak, Jeff, Julian Givi and Elanor F. Williams (2016), “Why Certain Gifts Are Great to Give But Not to Get: A Framework for Understanding Errors in Gift Giving,” poster presented at the annual meeting of the Society for Judgment and Decision Making, Boston, MA. 

 

Galak, Jeff and Julian Givi (2015), “When Gift Giving is Selfish: A Motivation to be Unique,” paper presented at the annual meeting of the Society for Judgment and Decision Making, Chicago, IL. ​