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Publications

See my CV.

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All publications can be accessed through Google Scholar. Data and materials can be accessed through OSF.

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SELECTED PUBLICATIONS

 

  • Givi, Julian, Daniel M. Grossman, Colleen P. Kirk, and Constantine Sedikides (2026), “Self-Invitation Hesitation: How and Why People Fail to Ask to Join the Plans of Others,” Personality and Social Psychology Bulletin, 52 (6), 1613-1626.

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  • Givi, Julian, Colleen P. Kirk, Daniel M. Grossman, and Constantine Sedikides (2025), “Maybe Don’t Say ‘Maybe’: How and Why Invitees Fail to Realize That They Should Not Respond to Invitations with a “Maybe,” Journal of Experimental Social Psychology, 121, 104814.

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  • Givi, Julian and Colleen P. Kirk (2024), “Saying No: The Negative Ramifications from Invitation Declines Are Less Severe than We Think,” Journal of Personality and Social Psychology, 126 (6), 1103-1115.

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  • Givi, Julian, Laura Birg, Tina M. Lowrey, and Jeff Galak (2023), “An Integrative Review of Gift-Giving Research in Consumer Behavior and Marketing,” Journal of Consumer Psychology, 33 (3), 529-545.

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  • Givi, Julian and Gopal Das (2023), “Givers Eschew Gifts That Are Inferior to Their Own: How Social Norms, Regulatory Focus, and Concerns about Offending Lead Givers Astray,” Journal of Consumer Psychology, 33 (2), 363-376.

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  • Givi, Julian and Jeff Galak (2022), “Gift Recipients’ Beliefs about Occasion-Based and Non-Occasion-Based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving,” Journal of Consumer Psychology, 32 (3), 445-465.

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  • Givi, Julian and Christopher Y. Olivola (2020), “How Do I like My Chances (to Unfold)? Why Perceived Scarcity and Anticipated Hope Lead Consumers to Prefer Increasing Probabilities of Obtaining a Resource,” Journal of the Association for Consumer Research, 5 (4), 470-484.

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  • Givi, Julian and Jeff Galak (2020), “Selfish Prosocial Behavior: Gift-Giving to Feel Unique,” Journal of the Association for Consumer Research, 5 (1), 34-43.

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  • Givi, Julian and Jeff Galak (2019), “The “Future Is Now” Bias: Anchoring and (Insufficient) Adjustment When Predicting the Future from the Present,” Journal of Experimental Social Psychology, 84 (September), 1-18.

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  • Givi, Julian and Jeff Galak (2017), “Sentimental Value and Gift Giving: Givers’ Fears of Getting It Wrong Prevents Them from Getting It Right,” Journal of Consumer Psychology, 4 (October), 473-479.

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  • Galak, Jeff, Julian Givi, and Elanor F. Williams (2016), “Why Certain Gifts Are Great to Give But Not to Get: A Framework for Understanding Errors in Gift Giving,” Current Directions in Psychological Science, 25 (6), 380-385.

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ADDITIONAL PUBLICATIONS

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  • Jia Chen, Constantine Sedikides, Tim Wildschut, and Julian Givi (in press), “Nostalgia as a Relational Catalyst for Gift-Giving,” revise and resubmit at the Journal of Experimental Psychology: Applied.
     

  • Julian Givi and Cody Rose (in press), “Why More Recognition Is Not Always Better: How and Why Award Winners Feel Uncomfortable Receiving Multiple Awards in the Workplace,” Journal of Business Research.

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  • Mu, Yumei, Julian Givi, and Stephen He (2025), “Enhancing Student Satisfaction via Social Comparisons,” PLOS One, 20 (11), e0335910.
     

  • Haas, Daniel, Colleen P. Kirk, and Julian Givi (2025), “AI Ghostwriting Remorse: Guilt for Using Generative AI in Interpersonal Heartfelt Messages,” Journal of Consumer Behaviour, 25 (1), 344-361.
     

  • Mu, Yumei, Julian Givi, and Stephen He (2025), “Happy to See Your Benefit Go: The Impact of Reductions in Peers’ Benefits on Consumers’ Loyalty Program Satisfaction,” European Journal of Marketing, 59 (12), 2763-2787.
     

  • Givi, Julian and Stella Tavallaei (2025), “The Gift Return Taboo: Givers’ and Recipients’ Differing Views on Gift Returns,” Marketing Letters, 36 (4), 889-902.
     

  • Branco-Illodo, Ines, Cele Otnes, Teresa M. Heath, and Julian Givi (2025), “Defining and Delineating Mindful Gifting: A Review and Research Agenda,” Psychology & Marketing, 42 (11), 3043-3056.
     

  • Zhao, Lin, Julian Givi, and Annie P. Cui (2025), “Recipient-Brand Value Misalignment: How Corporate Sociopolitical Activism Reshapes Gift Giving Decisions,” Journal of Business Research, 199, 115523.
     

  • Givi, Julian, Daniel M. Grossman, and Cony M. Ho (2025), “When and Why the Pursuit of Meaning Increases Charitable Giving: The Role of Social Connectivity,” European Journal of Marketing, 59 (4), 1151-1161.
     

  • Mu, Yumei and Julian Givi (2025), “Who Cares More? A Giver-Recipient Asymmetry in the Importance of Selecting a Good Gift,” European Journal of Marketing, 59 (1), 59-85.
     

  • Kirk, Colleen P., Constantine Sedikides, and Julian Givi (2025), “Just Because I’m Great (and You’re Not): When, Why, and How Narcissistic Individuals Give Gifts to Others,” Journal of Personality, 93 (4), 895-912.
     

  • Kirk, Colleen P. and Julian Givi (2025), “The AI-Authorship Effect: Understanding Authenticity, Moral Disgust, and Consumer Responses to AI-Generated Marketing Communications,” Journal of Business Research, 186, 114984.
     

  • Givi, Julian and Jeff Galak (2024), “A Social-Norms Based Framework for Understanding and Predicting Giver-Recipient Discrepancies in Gift Selection,” European Journal of Marketing, 58 (4), 1115-1140.
     

  • Givi, Julian and M. Paula Fitzgerald (2024), “The First-To-Test (F2T) Bias: The Impact of Testing Order on Assigning Responsibility for Contagion,” PLOS One, 19 (3), e0297965.
     

  • Givi, Julian, Daniel M. Grossman, and Frank R. Kardes (2024), “The Final Score Is All That Matters: How and Why Consumers Erroneously Use Raw Scores,” Psychology & Marketing, 41 (3), 665-676.
     

  • Givi, Julian and Yumei Mu (2023), “The Oversensitivity in Gift Giving Phenomenon,” Marketing Letters, 34 (4), 619-631.

     

  • Reshadi, Farnoush, Julian Givi, and Gopal Das (2023), “Gifting Digital versus Physical Gift Cards: How and Why Givers and Recipients Have Different Preferences for a Gift Card’s Mode of Delivery,” Psychology & Marketing, 40 (5), 970-978.
     

  • Gupta, Mansi, Parvathy, Julian Givi, Moumita Dey, H. Kent Baker, and Gopal Das (2023), “A Bibliometric Analysis of Gift Giving,” Psychology & Marketing, 40 (4), 629-642.
     

  • Reshadi, Farnoush and Julian Givi (2022), “Spending the Most on Those Who Need It the Least: Gift Givers Buy More Expensive Gifts for Affluent Recipients,” European Journal of Marketing, 57 (2), 479-504.
     

  • Givi, Julian and Yumei Mu (2022), “Your Gift but My Attitude: Gift Givers’ Aversion to Giving Attitude-Inconsistent Gifts,” European Journal of Marketing, 56 (5), 1488-1511.
     

  • Givi, Julian and Gopal Das (2021), “To Earmark or Not to Earmark When Gift-Giving: Gift-Givers’ and Gift-Recipients’ Diverging Preferences for Earmarked Cash Gifts,” Psychology & Marketing, 39 (2), 420-428.
     

  • Givi, Julian (2021), “When a Gift Exchange Isn’t an Exchange: Why Gift Givers Underestimate How Uncomfortable Recipients Feel Receiving a Gift without Reciprocating,” Journal of Business Research, 129 (May), 393-405.
     

  • Givi, Julian, Jeff Galak, and Christopher Y. Olivola (2021), “The Thought that Counts is the One We Ignore: How Givers Overestimate the Importance of Relative Gift Value,” Journal of Business Research, 123 (February), 502-515.
     

  • Givi, Julian (2020), “(Not) Giving the Same Old Song and Dance: Givers’ Misguided Concerns about Thoughtfulness and Boringness Keep Them from Repeating Gifts,” Journal of Business Research, 117 (September), 87-98.
     

  • Givi, Julian and Jeff Galak (2019), “Keeping the Joneses from Getting Ahead in the First Place: Envy’s Influence on Gift Giving Behavior,” Journal of Business Research, 101 (August), 375-388.

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